Collaborating across generations
To survive in an increasingly competitive business environment, enterprises must collaborate effectively internally. Nishwa Ashraf looks at the approach two companies have taken to promote inter-generational collaboration.
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Internal brand engagement starts at the top
The CEO, senior executives and line managers are cited by 40.4 percent of internal communicators as key in encouraging employee brand advocacy.
Email will always have a place in organizational communication
Nearly half of internal communicators believe email will always have a place in organizations as an internal communication channel.
Social media measurement a grey area for internal communication
Only 2.9 percent of communicators questioned are measuring the content of their organization's internal social media networks and tools.
LAST WEEK'S HUB POLL RESULTS
Will social software eventually replace email in your workplace?
- No. Email will remain fundamental to connecting our employees and driving productivity: 22%
- Yes. Social software os doing everything email can for us, plus reducing noise and driving bigger business outcomes: 9%
- Never entirely. Our workforce has attached to social software, but remains dependent on email to get things done: 43%
- Who knows. We haven't secured any buy-in or budget to implement social software: 20%
- Don't know: 5%
- Other: 1%
FEATURED TOPIC:
Setting Your Strategy and Plan
TOP TIPS: Five fast ways to work with Generation Y
This guide to working with the Y generation will help you to understand what motivates the younger section of the workforce.
FEATURED TOPIC:
Capturing the employee voice to reshape reward policies
When the need to gather employee feedback arose to aid in reshaping policy, instead of using traditional surveys, Unilever designed and created Opinion Space, an interactive social media tool that innovatively examines and displays feedback.

