Employees would rather have a cold than a difficult conversation with their manager
Managers need to do more to win hearts and minds, as research reveals one in three employees do not consider their leaders to be effective and would prefer to be ill than enter into a stressful discussion with them. Read more.
CALLING ALL COMMUNICATORS
Planning has begun for the 2012 SCM Summit taking place in London on 9-11 October and we're on the lookout for speakers with a great story to share. If you and your team have done some good work in the area of Internal Communication why not take advantage of this chance to shout it from the rooftops.
If you're interested in being a speaker at this year's Summit please get in touch with Mandy Thatcher, Group Events Producer, Melcrum Ltd. (mandy.thatcher@melcrum.com).
HR and Strategy are most important functions for IC to integrate with
Communicators believe that the HR and IC are natural partners due to both functions' having closely aligned goals and objectives.
Creating the message before choosing the channel
When creating internal communications, communicators define their message first before deciding on the channel for output, according to the results of a recent global Melcrum poll.
Ensuring smooth CEO succession via video at AkzoNobel
Discover how AkzoNobel's IC team communicated the departure of the company's CEO of 10 years and the arrival of anew leader to 55,000 employees in over 80 countries.
Strategic Communication Management
May/June 2012
In this double issue of SCM, cover-interviewee Susan Kelly, Head of IC, Syngenta, discusses how CSR is deeply rooted in the Swiss specialized chemicals company's DNA. Also in this issue, we provide tools for engaging employees in CSR initiatives, and look out for best-practice case studies from PepsiCo on helping employees become social ambassadors, and Royal Bank of Scotland on building the brand and engaging employees while educating the external community. More details.
FEATURED TOPIC:
Manager and Leader Communication
For engagement success, direct your efforts to specific outcomes
A general “feeling” of engagement doesn’t necessarily mean success. Use leaders’ priorities to understand exactly what employees should be engaged in.
FEATURED TOPIC:
Setting Your Strategy and Plan
TOP TIPS: The Secrets to Building a Great Team
The impact of social media on business can be difficult to measure, yet there are a number of subtle or indirect approaches you can take.